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Access the radio show "The Soul of Enterprise: Business in the Knowledge Economy"
Access the book "The Soul of Enterprise: Dialogues on Business in the Knowledge Economy both with Ron Baker and Ed Kless
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Sage pricing

FUNDAMENTALS OF STRATEGIC PRICING

Cost Free
Presentation Length 1.5 hours

Recorded DateMay 16, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaPractice Management (Management Advisory Services)
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
Other
Series: Value Based Pricing
Course Description

This session will be dedicated to the possibility that pricing should be developed in a business as a core competency. Creating a pricing strategy is hard work and not for everyone. It requires us to think differently than we have in the past. We must expand our view of pricing from something that is done tactically to land a customer to a broader more strategic concept. This session will help you open a dialogue on pricing strategy.

Part 2 of this webinar will discuss Sage Value - Move your firm from the hourly rate to a value model. Sage Value will help you create the blue print needed to get started. We'll show you how.

Learning Objectives

  • How pricing can be a strategy.

  • Why pricing is so important.

  • What are the seven T's in developing choices?

  • What behavioral economics is teaching us about pricing

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Testimonials
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Debbie, GA

"Mr. Kless was a great speaker, teacher. He spoke with enthusiasm and knowledge of the price strategy subject. I gained information in regard to the Skim, Neutral and Penetration Pricing Strategy that I would never have considered. The intensity on the smaller group of clients was a great learning tool."
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claudia, FL

"Ed Kless made this seminar a joy to watch. His style is refreshing and informative, thought provoking, while always providing solutions. Thanks!"
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Barbara, IL

"Provides excellent information for developing your business pricing strategy as well as ways to provide outstanding value to your clients!"
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Andrew, FL

"Another excellent presentation by Ed, who is very lively, and offers great world leader insights"
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Tom, TX

"I appreciate the thoroughness of Ed's teaching and the examples he used. Excellent job!"
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Anjana, SC

"Enjoyed the presentation and may want to offer addtional services to the clienrts"
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Naren, NJ

"Excellent Presentation by Ed kless. Very good command over subject matter."
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Tom, DE

"Ed Kless is a great speaker and very knowledgeable about the subject."
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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin

Ed Kless

Sage
Senior Director of Partner Development and Strategy
ed.kless@sage.com
(214) 675-8792

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Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy for Sage Business Solutions in North America. He facilitates the Sage Leadership Academy, Sage Consulting Academy and is the liaison to the Sage Leadership Academy Alumni Association.

Before joining Sage Software, Ed worked with Tipping Point Advisors, an organization dedicated to software implementation in companies’ growth and development. Before that, he co-founded Third Wave Business Systems, a Microsoft Business Solutions Partner, in 1996, which grew to 20 team members and 5 million in revenue. At Third Wave, Ed developed the implementation methodology and managed the front and back office consulting teams.

Ed is a senior fellow at the VeraSage Institute, a think tank dedicated to eliminating billable hours in all professional organizations. He is a frequent contributor to industry publications and has spoken at many conferences worldwide. He is the co-host of VoiceAmerica’s radio show The Soul of Enterprise: Business in the Knowledge Economy, which spawned the book The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, both with Ron Baker.
 

About Our Presenter

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Our software manages accounting, ERP, HR, payroll, payments, assets, construction, and real estate. Our solutions travel with you or stay where you want us—in the cloud, on-premises, or both—giving you the freedom to work where you want. Our customers cover a wide range of small and medium-sized businesses. We support companies out of the home, small businesses with just a few employees, and larger enterprises that distribute across North America. All of our leaders have owned or been part of a small to medium-sized business and have deep roots in technology.