Are you struggling with understanding what “value” really means for your firm or how to set pricing? Are you defaulting to an hourly model despite knowing that it doesn’t reward you appropriately? In this can’t-miss webinar, Tyler S. Clark, co-founder of Dream Firms, shows you a more profitable way to price your services, why the hourly billing model is failing the entrepreneurial accountants of today, and how to effectively understand the value you bring to your clients in a concrete way.

If you recognize the importance of delivering a high-quality work product for your accounting firm without the need to tie your value back to how many seconds you worked, then you need to attend this can’t-miss webinar that will unlock the power of profitable pricing techniques for your firm.

Learning Objectives:

• Identify the challenges of the hourly billing model and its impact on profitability


• Recognize the importance of perceived value in setting premium prices for accounting services


• Determine the drawbacks of traditional pricing models and their effect on firm profitability


• Define the four key principles of effective pricing strategies

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CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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